Summer is all about spending time outside with your friends and family. Long, warm, relaxing evenings with a refreshing drink and “easy”, tasty food. It therefore comes as no surprise that the barbecue plays an important role during these summer months. For many people barbecuing automatically means eating lots of meat and not much else and that is why Nature & More has developed the “ Organic Summer Campaign” highlighting the delights of organic fruits and vegetables.
Michaël Wilde (Sustainability & Communications Manager) explains: “The goal of the campaign is to show consumers that organic fruits and vegetables are a fantastic, simple, colorful, delicious alternative or accompaniment for the “same old sausages and burgers””. He continues: “To get that message across, we have developed a wide range of attractive “point of sale” materials to help our customers reach the end consumer in the store. The promotional materials include simple, delicious recipes, attractive posters and top cards that can easily be attached to the carton or crate”
The first customer reactions have been very positive. Christiaan Vis (Account Manager Wholesale Germany): “Our customers are very enthusiastic because this type of “shelf activity” not just helps to boost sales but is also good PR for them”.
The Nature & More “Organic Summer Campaign” runs right until mid September and focusses on eight organic summer products including pineapples, sweet potatoes, wild wonder tomatoes and egg plants.