why organic & Raingrown perform better

• Organic farming protects and regenerates soil, so less fertile organic soil is lost through erosion, leaching and degradation.

• Compost, natural fertilisers, crop rotation and cover crops build organic carbon and humus and keep fertile soil in place.

• By avoiding synthetic pesticides, soil life such as earthworms keeps soils aerated and fertile, strengthening soil structure.

• Careful ploughing and limited heavy machinery avoid compaction, improve water infiltration and reduce soil wash-off and degradation.

• Organic farming uses less water and keeps water clean compared with conventional agriculture.

• Better soil structure and higher organic matter increase water-holding capacity, so less irrigation water is needed.

• Rainwater and irrigation water are used more efficiently, reducing runoff and saving scarce freshwater resources.

• No artificial fertilisers or chemical-synthetic pesticides means less leaching to groundwater and surface water; research shows 20–40% higher water efficiency, with a conservative 20% saving used in our calculations.

• Organic farming avoids synthetic fertilisers and chemical pesticides, so fewer fossil-fuel-intensive inputs are produced and used.

• Compost, ground cover and active soil life increase carbon sequestration, so more CO₂ is stored in the soil.

• Smaller-scale operations and less heavy machinery mean lower diesel use and fewer emissions per kilo produced.

• Healthy organic soils are more resilient to droughts and flooding, reducing losses and avoiding additional climate impact.

• • Organic Raingrown crops are grown in regions with enough natural rainfall, so no irrigation is needed.

  • They use only “green water” from rain, not freshwater taken from drinking or sanitation systems, so local water stress is reduced.

  • For avocados, conventional cultivation typically needs about 1,000 litres of irrigation water per kilogram; each kilo of Organic Raingrown avocados therefore saves roughly 1,000 litres of scarce freshwater, on top of the general organic water savings.

We use actual sales volumes per product for the reported year.

• For each crop we compare organic production with a non-organic baseline. Differences vary by crop type (annual/perennial, shrub/tree) and by cultivation method.
• Calculations include on-farm practices as well as transport and packaging impacts.

Water, soil and climate factors are derived from FAO impact models (including CROPWAT and CLIMWAT) and Soil & More Impacts’ footprinting methodology.

Product-level impacts are multiplied by sales volumes to calculate cumulative savings over time.