Low Fruit Intake
Only 42.5% of kids (6–9 years) in Europe eat fresh fruit daily.
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Bringing fun back to fresh fruit
This cheerful range of organic fruits, grown without chemical pesticides, is designed for kids, with colorful plastic-free stickers and bright display boxes that light up any store.
Kids can collect or decorate with the stickers, while parents trust the fruit’s natural origin — fun, healthy, and responsible snacking.
The assortment follows the Top 10 kids’ favorite fruits, rotating with the seasons: apples, mandarins, oranges, pears, grapes, kiwis, peaches, apricots, and more.
Changing the way kids eat fruit
Children today eat less fresh fruit than ever before, while concerns about chemical pesticides are increasing among parents. Organic Fruit Heroes offers a positive response by combining natural fruit with creativity and colour.
Parental Concerns
Acording to research of WHO (2022) parents are increasingly worried about pesticides in fruits & vegetables.
Media Spotlight
Pesticides in fruits & vegetables are gaining growing media attention.
Co-Created Design
Developed with input from children, parents, shop staff and also Eosta employees’ kids, the concept is fun, reassuring and distinctive on the shelf.
Key advantages
01
For kids
For kids
- Fun, colourful characters
- Sticker sheets to customise and collect
- Fresh fruit presented in a playful way
- A special Organic Fruit Heroes online page to meet the heroes, explore animations and enjoy extra activities
02
For parents
For parents
- Helps make it easier for kids to eat more fruit
- Organic fruit grown without chemical pesticides
- Plastic-free stickers
- A natural, trustworthy choice
03
For the fruit category
For the fruit category
- Strong visibility and instant recognition
- Easy to set up, easy to replenish
- Designed to boost interest in kids’ fruit
Floor display
-
Child-friendly floor display with a grab-height shelf
- Holds two standard EPS crates
- Simple to refill
- Bright topcard for strong visibility
- Customisable for campaigns or themes
Shelf display
- Fits directly into existing shelving
- Includes wide and narrow topcards
- Ideal for kids’ zones or seasonal activations
- Lightweight and quick to place
As part of the Nature & More range, Organic Fruit Heroes are EU Organic certified. Good for people, good for kids, good for the planet.
Who it's for
Parents looking for support to help their children eat more fruit while reducing pesticide exposure.
consumer page
The Organic Fruit Heroes consumer page supports the in-store concept with kid-friendly content such as animations and downloadable stickers.
Fruit Hero Products
Apple
Grapes
PEar
Mandarin
Orange
Kiwi
Apricot
Peach
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