News & releases

The Organic Fruit Heroes concept is growing as a fresh alternative in the children’s snack segment. The concept responds to a clear market need: only 42.5% of European children eat fresh fruit every day, whilst parents are increasingly looking for healthy, pesticide-free choices.

During a recent visit to Peru, Product Manager Jessica de Freitas and Sourcing & Procurement Director Dennis de Wit visited long-standing partners Pronatur and Jalhuca. Two different companies, with one clear common factor: strong organisation across the supply chain.

This organic fresh kit makes it even easier to prepare fresh guacamole at home: all the ingredients in one pack – avocados, onion, chilli, garlic and lime.

Following a period of limited organic pear availability, the first overseas volumes have now arrived. Supply is picking up, with stable availability ahead.

Hospitals are reporting a worrying development: fungal infections are becoming increasingly difficult to treat due to rising resistance to existing medicines. A recent article in the Dutch newspaper NRC highlights this issue, which is also being observed more frequently worldwide.

The first avocado volumes from Kenya and Tanzania have arrived and are now available, with stable volumes expected from East Africa this season.

Mavuno Organics organises and strengthens a professional and future-proof organic avocado chain in Kenya, in close collaboration with a growing network of smallholders.

The Murang'a South Growers Group is one of two grower groups within Mavuno. Within this group, different villages work together in a joint cooperative in which decisions are taken collectively.

The BÖLW Industry Report 2025 shows that the European organic market continues to develop positively. Germany, France and Italy are the top three in terms of absolute organic turnover (2024), with Germany remaining the market leader with £18.2 billion in turnover in 2025.

WADDINXVEEN, Netherlands, 22 January 2026 – Eosta, a leading European importer and marketer of organic fresh fruit and vegetables, announces the launch of Organic Fruit Heroes. The new brand and accompanying marketing campaign aim to counter the declining consumption of fresh fruit among young children, while also addressing parents’ growing concerns about pesticide residues.

• Only 42.5% of children (aged six-nine) in Europe consume fresh fruit every day.
• Growing demand among parents for pesticide residue-free healthy snacks for kids.

With Organic Fruit Heroes, Eosta is introducing a new organic fruit concept that responds to a clear social and market development: declining fruit consumption among European children and growing parental concern about pesticide residues.

In 2025, Eosta's Organic Raingrown® products together achieved a water saving of no less than 1.6 billion litres. Water that is not extracted from scarce drinking and sanitary water, but comes entirely from natural rainfall.