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Average consumption of fresh fruit and vegetables in the EU rose by 1.98% in 2024 to 355.71 grams per person per day. This represents a slight improvement on 2023, but remains well below the World Health Organization’s recommended minimum of 400 grams per day. Only five EU countries meet this threshold.
The overseas citrus season is picking up, but the start was not without its challenges. In South Africa, heavy rainfall and associated operational problems caused delays in harvesting, packing and shipments. For oranges, the fact that colouring was initially lagging behind also played a part. That situation has now improved.
With Organic Raingrown Avocados, over 311 million litres of water were already saved in 2026 up to and including May. That is equivalent to the annual consumption of nearly 5,900 Europeans. A clear and tangible sustainability story that helps consumers make an informed choice at the shelf.
Upfront is now a well-known name in the Dutch food industry. The brand grew as a sports nutrition brand through supermarkets, gyms and other sales channels, and has been developing its innovative Foodstores since the end of last year.
Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.
Golden kiwis are already available, with green kiwis to follow shortly. The golden kiwi season has started with Soreli from South Africa, followed by Zespri SunGold from New Zealand. In about three weeks’ time, we also expect the first green kiwis from Chile. Later in the season, volumes from Argentina will follow. The outlook for the new season is positive: quality and availability look good.
From 12 August 2026, the new European PPWR requirements for packaging on the EU market will apply. Eosta is on track with preparations for the requirements that apply to us as an importer and supplier. This includes: recording packaging material data, having technical documentation available, collecting EU declarations of conformity for each packaging type, complying with requirements regarding substances of concern such as PFAS in food contact packaging and heavy metals, and registration in the relevant EPR schemes.
WADDINXVEEN, Netherlands, April 29th 2026— Leading organic fresh produce importer-marketer Eosta has received the first volumes of new-season Organic Raingrown Avocados from Tanzania and Kenya, with expectations high for availability and quality.
Ahead of the start of the overseas citrus season, directors Mike and Dennis visited our growing partners in South Africa. Conditions in the field are positive: the crop is developing well and quality looks strong. At the same time, clear tensions are emerging in the market.
Ahead of the West African mango season, Procurement Manager Joep van Koevorden visited our partners Fruiteq and Buur Sine in Ivory Coast and Senegal. The outlook is positive: both countries are expecting a good harvest in both volume and quality.
Within the citrus category, post-harvest treatment of the peel with fungicides such as imazalil and thiabendazole is common practice to extend shelf life. In organic production, these substances are not permitted. Studies show that residues of one or more of these substances are frequently found on citrus peel in retail [1]. In addition, research points to potential health effects, including a possible genotoxic impact [2] [3].
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