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Upfront is now a well-known name in the Dutch food industry. The brand grew as a sports nutrition brand through supermarkets, gyms and other sales channels, and has been developing its innovative Foodstores since the end of last year.
Following the success of the first store, Upfront opened its second Foodstore in Rotterdam at the beginning of June. The concept revolves around straightforward nutrition: fewer ultra-processed products, less choice overload and greater clarity about what you’re eating.
Eosta supplies part of the organic fresh produce range, including pineapple, mangosteen, sweet potato, passion fruit and avocado.
Upfront makes ingredients clear and food more understandable. Eosta works with organic fresh produce and, through Nature & More, makes origin, growers and sustainability stories visible. In this way, Together, this reflects a broader trend in food retail: a growing need for transparency, simplicity and real food.
The new season for organic Hicaz pomegranates from Turkey has got off to a promising start. Following last year’s limited harvest, expectations among our two regular producers, Göknur and Başak Tarım, are clearly more positive. Our Product Manager, Joep van Koevorden, recently visited both growers to assess the new harvest and discuss the prospects for the coming season.
From a vast organic orchard in Kozan to family land with centuries of history in Söke: behind our Turkish pomegranates lie two very different stories. Discover how Göknur and Başak Tarım each go about growing organic Hicaz pomegranates in their own way.
From warming teas and golden milk to fresh shots, smoothies and curries: ginger and turmeric are versatile ingredients that are perfect for the autumn and winter seasons.
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