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Upfront (2)

Innovative food retail meets organic fresh produce

Upfront is now a well-known name in the Dutch food industry. The brand grew as a sports nutrition brand through supermarkets, gyms and other sales channels, and has been developing its innovative Foodstores since the end of last year.

Following the success of the first store, Upfront opened its second Foodstore in Rotterdam at the beginning of June. The concept revolves around straightforward nutrition: fewer ultra-processed products, less choice overload and greater clarity about what you’re eating.

Eosta supplies part of the organic fresh produce range, including pineapple, mangosteen, sweet potato, passion fruit and avocado.

Upfront makes ingredients clear and food more understandable. Eosta works with organic fresh produce and, through Nature & More, makes origin, growers and sustainability stories visible. In this way, Together, this reflects a broader trend in food retail: a growing need for transparency, simplicity and real food.

Upfront (3)

News & releases

Limes

Moroccan limes provide breathing space in a tight organic lime market

Demand for organic fruit continues to grow, and organic limes are no exception. Their popularity is being driven partly by increasing demand for cocktails, mocktails and homemade lemonades, as well as their wider use in salads, curries and other dishes. Consumers are also increasingly choosing citrus grown without synthetic pesticides and without post-harvest fungicide treatment.

Kivinaki

Kivinaki ready for the new Organic Raingrown Oranges season

Ahead of the new organic orange season, our sourcing team visited Kivinaki in Peru. Over the past four years, we have built a successful export programme with this growers’ co-operative. During the visit, we worked together to prepare for the coming months.

Pineapple

Healthy soil makes organic pineapples more resilient

In Costa Rica, too, the effects of climate change are becoming increasingly apparent. Heavy rainfall, in particular, is making organic pineapple cultivation more challenging and requires growers to be adaptable.

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