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Upfront (2)

Innovative food retail meets organic fresh produce

Upfront is now a well-known name in the Dutch food industry. The brand grew as a sports nutrition brand through supermarkets, gyms and other sales channels, and has been developing its innovative Foodstores since the end of last year.

Following the success of the first store, Upfront opened its second Foodstore in Rotterdam at the beginning of June. The concept revolves around straightforward nutrition: fewer ultra-processed products, less choice overload and greater clarity about what you’re eating.

Eosta supplies part of the organic fresh produce range, including pineapple, mangosteen, sweet potato, passion fruit and avocado.

Upfront makes ingredients clear and food more understandable. Eosta works with organic fresh produce and, through Nature & More, makes origin, growers and sustainability stories visible. In this way, Together, this reflects a broader trend in food retail: a growing need for transparency, simplicity and real food.

Upfront (3)

News & releases

Carpe Diem (1)

Organic grapes 2026/27: plan ahead to secure volumes

The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing. 

Carpe Diem (2)

Carpe Diem: quality organic grapes start with the soil

Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins. 

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