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New Medjool packaging for stronger shelf appeal
Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
Medjool dates fit perfectly with the growing demand for natural snacks, mindful indulgence and fibre-rich food — with ‘fibremaxxing’ as a current social media trend. The new box combines a fresh, premium look with a window made of biodegradable plastic, making the quality of the dates immediately visible on the shelf.
This is a great opportunity to give the dates extra prominence in the in-store display and create an additional sales boost.
Ask your Eosta account manager about the options for the new Medjool packaging.
News & releases
New Medjool packaging for stronger shelf appeal
Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
From Morocco to Bard Valley: the journey of the Medjool date
The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.
Overseas kiwi season gets underway
Golden kiwis are already available, with green kiwis to follow shortly. The golden kiwi season has started with Soreli from South Africa, followed by Zespri SunGold from New Zealand. In about three weeks’ time, we also expect the first green kiwis from Chile. Later in the season, volumes from Argentina will follow. The outlook for the new season is positive: quality and availability look good.
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