New Medjool packaging for stronger shelf appeal

Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.

Medjool dates fit perfectly with the growing demand for natural snacks, mindful indulgence and fibre-rich food — with ‘fibremaxxing’ as a current social media trend. The new box combines a fresh, premium look with a window made of biodegradable plastic, making the quality of the dates immediately visible on the shelf.

This is a great opportunity to give the dates extra prominence in the in-store display and create an additional sales boost.

Ask your Eosta account manager about the options for the new Medjool packaging.