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New date box

New Medjool packaging for stronger shelf appeal

Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.

Medjool dates fit perfectly with the growing demand for natural snacks, mindful indulgence and fibre-rich food — with ‘fibremaxxing’ as a current social media trend. The new box combines a fresh, premium look with a window made of biodegradable plastic, making the quality of the dates immediately visible on the shelf.

This is a great opportunity to give the dates extra prominence in the in-store display and create an additional sales boost.

Ask your Eosta account manager about the options for the new Medjool packaging.

News & releases

Turkish organic pomegranates (4)

Turkish organic pomegranates: a promising season

The new season for organic Hicaz pomegranates from Turkey has got off to a promising start. Following last year’s limited harvest, expectations among our two regular producers, Göknur and Başak Tarım, are clearly more positive. Our Product Manager, Joep van Koevorden, recently visited both growers to assess the new harvest and discuss the prospects for the coming season.

Two growers, two stories (3)

Two growers, two stories: organic pomegranates from Turkey

From a vast organic orchard in Kozan to family land with centuries of history in Söke: behind our Turkish pomegranates lie two very different stories. Discover how Göknur and Başak Tarım each go about growing organic Hicaz pomegranates in their own way.

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