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Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
Medjool dates fit perfectly with the growing demand for natural snacks, mindful indulgence and fibre-rich food — with ‘fibremaxxing’ as a current social media trend. The new box combines a fresh, premium look with a window made of biodegradable plastic, making the quality of the dates immediately visible on the shelf.
This is a great opportunity to give the dates extra prominence in the in-store display and create an additional sales boost.
Ask your Eosta account manager about the options for the new Medjool packaging.
The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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