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The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.
From 2008 onwards, the Moroccan date sector received a new impetus, driven by King Mohammed VI’s vision to revilalise this special sector. First, commercial cultivation was rebuilt; from 2011, Les Délices Majhoul followed with organic Medjool dates from Boudnib/Tafilalet, the region of origin of the Medjool.
In addition to Morocco, Eosta sources organic Medjool dates from Bard Valley in Mexico. This region has a direct link to the Moroccan origin. In the early twentieth century, Medjool palm trees were brought from Morocco to the US to save the variety. Six young shoots from these palm trees were planted in Bard Valley in 1944, where heat, low humidity and water from the Colorado River provide ideal growing conditions. This is how Bard Valley became the home of the US Medjool date.
With Les Délices Majhoul from Morocco and Medjool dates from Bard Valley/Mexico, Eosta brings together two strong regions of origin with a shared history. Morocco is the region of origin of the Medjool; Bard Valley is the region where the variety was further developed. This enables Eosta to supply top-quality organic Medjool dates all year round: plump, soft and with a rich natural caramel flavour. Each date tells not only a story of quality, but also of origin, preservation and craftsmanship.
Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.
Golden kiwis are already available, with green kiwis to follow shortly. The golden kiwi season has started with Soreli from South Africa, followed by Zespri SunGold from New Zealand. In about three weeks’ time, we also expect the first green kiwis from Chile. Later in the season, volumes from Argentina will follow. The outlook for the new season is positive: quality and availability look good.
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