News & releases

The first avocado volumes from Kenya and Tanzania have arrived and are now available, with stable volumes expected from East Africa this season.

Mavuno Organics organises and strengthens a professional and future-proof organic avocado chain in Kenya, in close collaboration with a growing network of smallholders.

The Murang'a South Growers Group is one of two grower groups within Mavuno. Within this group, different villages work together in a joint cooperative in which decisions are taken collectively.

The BÖLW Industry Report 2025 shows that the European organic market continues to develop positively. Germany, France and Italy are the top three in terms of absolute organic turnover (2024), with Germany remaining the market leader with £18.2 billion in turnover in 2025.

WADDINXVEEN, Netherlands, 22 January 2026 – Eosta, a leading European importer and marketer of organic fresh fruit and vegetables, announces the launch of Organic Fruit Heroes. The new brand and accompanying marketing campaign aim to counter the declining consumption of fresh fruit among young children, while also addressing parents’ growing concerns about pesticide residues.

• Only 42.5% of children (aged six-nine) in Europe consume fresh fruit every day.
• Growing demand among parents for pesticide residue-free healthy snacks for kids.

With Organic Fruit Heroes, Eosta is introducing a new organic fruit concept that responds to a clear social and market development: declining fruit consumption among European children and growing parental concern about pesticide residues.

In 2025, Eosta's Organic Raingrown® products together achieved a water saving of no less than 1.6 billion litres. Water that is not extracted from scarce drinking and sanitary water, but comes entirely from natural rainfall.

The organic Medjoul dates from Morocco, produced by Les Délices Majhoul, have been ranked number one worldwide by TasteAtlas in its Best Dates in the World 2025 list.

From 4 to 6 February, we will be at Fruit Logistica in Berlin, in hall 3.2 – stand A-50. We look forward to meeting you there to catch up and look ahead together.

A new year, a fresh start. Both the Eosta website and the website of our transparency brand Nature & More have been given a makeover.

This week, Questionmark launched Superlist Environment Europe 2026: the first benchmark that provides insight into how 27 leading European supermarkets are addressing climate change. The analysis looks at emission reduction and the role of supermarkets in the shift towards more plant-based foods, among other things.

Meet Eosta at Fruit Logistica in Berlin (4–6 February) and connect with our team to discuss the latest developments in organic fresh produce.