Overseas citrus: strong crop, tight market

Ahead of the start of the overseas citrus season, directors Mike and Dennis visited our growing partners in South Africa. Conditions in the field are positive: the crop is developing well and quality looks strong.  At the same time, clear tensions are emerging in the market.

Strong crop, but expected shortages

A large lemon crop is expected, while oranges and other citrus varieties are also developing well. Overall, a good season is expected in terms of production.

However, market dynamics are exceptional. Demand for overseas citrus is picking up early this year, driven by a shortage of supply in Europe. Demand for organic lemons is also increasing. Despite the strong crop, a tight market is therefore expected.

Costs and pricing under pressure

Growers anticipate a strong market and expect solid price levels. This is necessary, given the significant increase in costs, particularly due to record-high fuel prices in South Africa.

Phased build-up of the season

As usual, the overseas citrus season builds up in phases. The first volumes from Egypt are already on their way. South Africa follows, with the season getting underway and scaling up later on.

Peru complements this, extending availability into autumn with Organic Raingrown oranges. These are characterised by high juice quality, making them highly suitable for in-store fresh juice machines.

Logistics stable, weather remains a factor

South African ports appear well prepared for the season. At this stage, no major logistical dirsuptions are expected for shipments to Europe, although weather remains an uncertain factor in the start-up phase.

Timely alignment essential

The combination of a good production season and expected market shortages makes timely planning essential

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