Start of the overseas organic pear season

The Organic Fruit Heroes concept is growing as a fresh alternative in the children’s snack segment. The concept responds to a clear market need: only 42.5% of European children eat fresh fruit every day, whilst parents are increasingly looking for healthy, pesticide-free choices.

During a recent visit to Peru, Product Manager Jessica de Freitas and Sourcing & Procurement Director Dennis de Wit visited long-standing partners Pronatur and Jalhuca. Two different companies, with one clear common factor: strong organisation across the supply chain.

This organic fresh kit makes it even easier to prepare fresh guacamole at home: all the ingredients in one pack – avocados, onion, chilli, garlic and lime.