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Superlist Environment Europe 2026: first retail climate benchmark

This week, Questionmark launched Superlist Environment Europe 2026: the first benchmark that provides insight into how 27 leading European supermarkets are addressing climate change. The analysis looks at emission reduction and the role of supermarkets in the shift towards more plant-based foods, among other things.

What does the benchmark show?

The results show that things are moving. Seven supermarkets have now published concrete climate roadmaps with plans for short-term emission reductions. Two-thirds of supermarkets also explicitly acknowledge their responsibility in the protein transition, for example by reducing the proportion of animal proteins in their sales.

Numbers

What is the biggest challenge?

At the same time, the benchmark makes it clear where further steps are needed. Only five supermarkets have so far shown an actual reduction in their emissions, while many other retailers' emissions are still rising or are insufficiently transparent. Twenty supermarkets still lack a detailed and public climate plan.

Questionmark's conclusion is clear and constructive: further progress requires clear roadmaps, ambitious targets and measurable emission reductions.

Curious about how supermarkets in your country are performing? View the full report online here.

Superlist Environment Europe 2026 first retail climate benchmark  (3)

News & releases

New date box

New Medjool packaging for stronger shelf appeal

Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.

Dates

From Morocco to Bard Valley: the journey of the Medjool date

The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.

Kiwi

Overseas kiwi season gets underway

Golden kiwis are already available, with green kiwis to follow shortly. The golden kiwi season has started with Soreli from South Africa, followed by Zespri SunGold from New Zealand. In about three weeks’ time, we also expect the first green kiwis from Chile. Later in the season, volumes from Argentina will follow. The outlook for the new season is positive: quality and availability look good.

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