Plums and peaches from South Africa: now arriving

WADDINXVEEN, Netherlands, 22 January 2026 – Eosta, a leading European importer and marketer of organic fresh fruit and vegetables, announces the launch of Organic Fruit Heroes. The new brand and accompanying marketing campaign aim to counter the declining consumption of fresh fruit among young children, while also addressing parents’ growing concerns about pesticide residues.

• Only 42.5% of children (aged six-nine) in Europe consume fresh fruit every day.
• Growing demand among parents for pesticide residue-free healthy snacks for kids.

With Organic Fruit Heroes, Eosta is introducing a new organic fruit concept that responds to a clear social and market development: declining fruit consumption among European children and growing parental concern about pesticide residues.

The organic Medjoul dates from Morocco, produced by Les Délices Majhoul, have been ranked number one worldwide by TasteAtlas in its Best Dates in the World 2025 list.