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Organic Raingrown®: the 1.6 billion-litre difference
In 2025, Eosta's Organic Raingrown® products together achieved a water saving of no less than 1.6 billion litres. Water that is not extracted from scarce drinking and sanitary water, but comes entirely from natural rainfall.
At a time of increasing water scarcity, Organic Raingrown® demonstrates how organic cultivation using only natural rainwater leads to very substantial water savings — comparable to the daily water consumption of approximately 11 million Europeans.
Organic Raingrown Avocados (ORA) – 1.4 billion litres
With 1.4 billion litres, Organic Raingrown Avocados will make by far the largest contribution to total water savings in 2025. This makes ORAs the backbone of the Organic Raingrown® programme and a structural pillar within the fruit and vegetable range.
Organic Raingrown Oranges (ORO) – 178 million litres
New to the range are Organic Raingrown Oranges (juice oranges) from Peru. Their launch in 2025 was the result of two years of intensive preparation, in collaboration with a cooperative of smallholder farms.
The OROs have been enthusiastically received on the European market and will therefore return to the range in 2026, available from June to September. In 2025, they achieved water savings of 178 million litres.
Rain as a source, water as a responsibility
Organic Raingrown® stands for cultivation within the limits of what nature offers locally. Tasty products that are grown exclusively with natural rainwater and thus contribute structurally to the conservation of local water resources.
More information about the Organic Raingrown® range can be found here.
Ask your Eosta account manager about availability and planning.
News & releases
Organic Fruit Heroes: More Fruit for Kids
WADDINXVEEN, Netherlands, 22 January 2026 – Eosta, a leading European importer and marketer of organic fresh fruit and vegetables, announces the launch of Organic Fruit Heroes. The new brand and accompanying marketing campaign aim to counter the declining consumption of fresh fruit among young children, while also addressing parents’ growing concerns about pesticide residues.
- Only 42.5% of children (aged six-nine) in Europe consume fresh fruit every day.
- Growing demand among parents for pesticide residue-free healthy snacks for kids.
New: Organic Fruit Heroes
With Organic Fruit Heroes, Eosta is introducing a new organic fruit concept that responds to a clear social and market development: declining fruit consumption among European children and growing parental concern about pesticide residues.
Organic Medjoul dates ranked best in the world
The organic Medjoul dates from Morocco, produced by Les Délices Majhoul, have been ranked number one worldwide by TasteAtlas in its Best Dates in the World 2025 list.
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