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What are the trends, challenges and growth opportunities in the organic kiwi market? Eosta's kiwi specialist Koen van Velthoven shares his views. From increasing demand and seasonal bridging to sustainable packaging and varieties like SunGold and RubyRed - this is his take on kiwis.
What are the trends, challenges and growth opportunities in the organic kiwi market? Eosta's kiwi specialist Koen van Velthoven shares his views. From increasing demand and seasonal bridging to sustainable packaging and varieties like SunGold and RubyRed - this is his take on kiwis.
The demand for organic kiwis is clearly increasing in Europe. People are becoming more conscious about healthy food and are paying growing attention to sustainability. I expect the organic segment to grow significantly in the coming years. 
The golden kiwi, because it has an even sweeter taste than the traditional green kiwi.
Our motto is 'The best packaging is no packaging'. However, retail often asks for packaging for organic, to clearly distinguish it from conventional. For this, we offer sustainable alternatives such as Natural Branding and plastic-free stickers.
The biggest challenge is availability: perfectly matching overseas supplies to the end of the European season.
I expect SunGold to become the standard. RubyRed is likely to remain a niche product because of its higher price, with no real distinctive flavour in return.
Zespri is working to plant more in Europe, thereby closing the supply gap between Europe and New Zealand.
The Organic Fruit Heroes concept is growing as a fresh alternative in the children’s snack segment. The concept responds to a clear market need: only 42.5% of European children eat fresh fruit every day, whilst parents are increasingly looking for healthy, pesticide-free choices.
During a recent visit to Peru, Product Manager Jessica de Freitas and Sourcing & Procurement Director Dennis de Wit visited long-standing partners Pronatur and Jalhuca. Two different companies, with one clear common factor: strong organisation across the supply chain.
This organic fresh kit makes it even easier to prepare fresh guacamole at home: all the ingredients in one pack – avocados, onion, chilli, garlic and lime.
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