Organic Fruit Heroes: More Fruit for Kids

WADDINXVEEN, Netherlands, 22 January 2026 – Eosta, a leading European importer and marketer of organic fresh fruit and vegetables, announces the launch of Organic Fruit Heroes. The new brand and accompanying marketing campaign aim to counter the declining consumption of fresh fruit among young children, while also addressing parents’ growing concerns about pesticide residues.

• Only 42.5% of children (aged six-nine) in Europe consume fresh fruit every day.
• Growing demand among parents for pesticide residue-free healthy snacks for kids.

Only 42.5% of children aged six-nine eating fresh fruit on a daily basis, according to the World Health Organization (WHO), and an increasing number of five-19 year olds worldwide are now classified as “overweight” or “obese.” In fact, 2022 figures for the later definition put the number as high as 160 million.

The situation is not helped by widespread – and increasing – consumer concern about the presence of potentially-harmful PFAS pesticide residues on fruits. According to a Pesticide Action Network Europe 2024 study, there was a 220% increase in PFAS detections on fruits between 2011-2021. A 2024 Foodwatch Netherlands report found there was an average 17% rise in pesticide residue levels in the Top 10 fruits for children during the same time period, while PFAS were also detected on 20% on snacking vegetables marketed to children (Kassa, 2025).

Faced with these challenges, and a European children’s food and beverage market which is expected to expand from $28 billion in 2024 to $46 billion by 2033 (Renub Research, 2025), Eosta has decided to act now with the launch of Organic Fruit Heroes, a range of branded fruit products that are designed to make healthy eating appealing to young consumers

In a children’s snack market where there is an increasing demand from parents for healthy, convenient, and visually-appealing alternatives to ultra-processed foods, the Organic Fruit Heroes offers an eye-catching, nutritious solution.

Unlike the majority of children’s fruit snacks – which are invariably processed – Organic Fruit Heroes are 100% fresh and 100% organic. In doing so, the brand responds to growing parental concerns about the use of chemically synthetic crop protection products in fruit cultivation.The brand makes healthy snacking fun in a natural and sustainable way by presenting high-quality organic apples, pears, kiwifruit, mandarins and grapes – with the range varying by season based on the most popular fruits for children – in innovative, eye-catching, child-friendly boxes, which include stickers, allowing young consumers to create their own Fruit Heroes.

Supported by a dedicated Organic Fruit Heroes website, where further activities can be accessed by children via a QR code on the boxes, the concept is aimed at making healthy fresh products fun and exciting. The branded boxes are available in shelf crates with a header card and floor displays, which include a shelf at an ideal ‘grab’ height for children.

Eosta’s Marketing & Sustainability Manager, Jeanine Somefun‑Wolthuis, said: “In the ‘kid snacks’ market segment, there is an increasing demand for health-conscious snack alternatives, and organic, non-GMO, natural ingredients. European parents are increasingly cognizant of their children's dietary choices: the expansion of the children's food and beverage market is partially fueled by increased awareness among parents about healthy eating practices and the significance of balanced nutrition.”

More information about Organic Fruit Heroes can be found here

Would you like to see more photos of Fruit Heroes? Click on this link.