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Waddinxveen, 15 March 2018 – Eosta, distributor of organic fruits and vegetables has won the Packaging Award 2018 within the category of sustainability. Nature & More was the first company in Europe that has been introducing ‘Natural Branding’ in Europe end 2016, in order to battle against useless, environmental polluting plastic.
Waddinxveen, 15 March 2018 – Eosta, distributor of organic fruits and vegetables has won the Packaging Award 2018 within the category of sustainability. Nature & More was the first company in Europe that has been introducing ‘Natural Branding’ in Europe end 2016, in order to battle against useless, environmental polluting plastic.
The jury: "Due to the laser coding of fruit, Eosta introduces a system change that encourages people to think: do you always need packaging materials, it creates awareness among the consumer and it shows that the packaging can be completely eliminated. The first application of Natural Branding can be found in the organic fruit and vegetables sector, where the technique prevents fruit and vegetables from being considered as non-organic, as the sticker has for example been released. The question is whether it can also be extended to other categories. "
Paul Hendriks, packaging expert at Nature & More: "We are the proud winners of this award. We think that green consumers will be delighted, because research shows again and again that they disapprove of plastic packaging." . Paul continues: “The most sustainable way to pack is not to pack. But in practice it was difficult to realize in the supermarket, due to the obligation that they must be distinguished from conventional products that are sold in bulk. With Natural Branding it is possible”.
Nature & More can now mark fresh produce without using any materials. Natural Branding is the organic approach to marking fruits and vegetables with a laser beam. In the process, a bit of pigment is removed from the outer layer of the peel. This contact-free method was approved by EU Organic certifier SKAL, no additional substances are used, and the method is so superficial that it has no effect on taste or shelf life. The energy needed for a marking is less than 1% of the energy needed for a sticker. The biggest advantage of this innovation is that it is no longer necessary to pack the organic products in harmful plastic foil.
Natural Branding saves tons of plastic and other packaging materials; Just for one product line for one customer, we are saving over 750,000 packaging units, which is tons of plastic. Meanwhile we supply more than 10 customers home and abroad, saving thousands of miles of plastic films.
Onze biologische Medjool dadels krijgen een frisse nieuwe uitstraling. De vertrouwde 150 grams doosjes lopen uit en maken plaats voor nieuwe verpakkingen van 200 gram en 400 gram. Met een eigentijds, helderder design sluiten de doosjes beter aan bij de belangrijkste doelgroepen: Millennials en Gen Z.
De Medjool dadel heeft een bijzonder verhaal. Marokko is de historische bakermat van deze geliefde dadel. In 1919 kreeg de productie een zware klap door de uitbraak van de Bayoud-ziekte. Daardoor daalde de productie drastisch en dreigde de Medjool dadel bijna te verdwijnen.
Kiwi gold is al beschikbaar, groene kiwi volgt snel. Het gold-seizoen is gestart met Soreli uit Zuid-Afrika, gevolgd door Zespri Sungold uit Nieuw-Zeeland. Over circa drie weken verwachten we ook de eerste groene kiwi’s uit Chili. Later in het seizoen komen daar volumes uit Argentinië bij. De vooruitzichten voor het nieuwe seizoen zijn positief: kwaliteit en beschikbaarheid lijken goed.
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