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Update Organic Raingrown Avocados

Organic Raingrown Avocados from Tanzania are now available. This will be followed by arrivals from Brazil in week 15-16 and Kenya from week 17. The avocados are available year-round, with varying origins from Mexico, Tanzania, Brazil and Kenya. 

100% rainwater - no irrigation needed 

Avocados grow entirely on natural rainfall, without irrigation using scarce drinking water resources. A powerful alternative at a time when water availability is under pressure worldwide. 

Organic farming amplifies the effect 

Thanks to organic farming, the soil contains more organic matter, making it retain up to 100% more water at root level. Less evaporation, better moisture regulation, and better drought resilience - even in cultivation systems where irrigation is required.  

Less water use, more impact 

Several studies show that organic cultivation systems have significantly lower water requirements than conventional cultivation. In some sectors, they are even more than three times more water-efficient. 

 
Ready for CSRD as well as consumer demand 

The combination of raingrown and organic offers a concrete answer to sustainability goals within CSRD. At the same time, we see a growing interest from consumers in lower-impact products - we regularly receive e-mails asking "Where can I buy this avocado?"   That is the power of a product with real impact. 

Contact us 
For up-to-date availability, promotions and in-store support. 

 

News & releases

Limes

Moroccan limes provide breathing space in a tight organic lime market

Demand for organic fruit continues to grow, and organic limes are no exception. Their popularity is being driven partly by increasing demand for cocktails, mocktails and homemade lemonades, as well as their wider use in salads, curries and other dishes. Consumers are also increasingly choosing citrus grown without synthetic pesticides and without post-harvest fungicide treatment.

Kivinaki

Kivinaki ready for the new Organic Raingrown Oranges season

Ahead of the new organic orange season, our sourcing team visited Kivinaki in Peru. Over the past four years, we have built a successful export programme with this growers’ co-operative. During the visit, we worked together to prepare for the coming months.

Pineapple

Healthy soil makes organic pineapples more resilient

In Costa Rica, too, the effects of climate change are becoming increasingly apparent. Heavy rainfall, in particular, is making organic pineapple cultivation more challenging and requires growers to be adaptable.

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