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WADDINXVEEN, Netherlands, 14 August 2025 — Eosta, the leading European organic fresh produce importer-marketer, is continuing to the lead the way in the organic fruit category with the introduction of high-juice Jucy Gold Organic Raingrown oranges to Europe. The arrival of the first volumes from Peru, in collaboration with a traditionally juice-focused grower, marks another market first for Eosta, demonstrating the company’s ongoing commitment to innovation in the organic segment.
Produced in close partnership with Peruvian grower Kivinaki, the distinctive golden-yellow oranges, with a hint of green, are cultivated using only natural rainfall – instead of the irrigation methods used for much of the world’s citrus – making them a more water-efficient choice.
Grown by a cooperative of small and medium-scale farmers under Fairtrade-certified conditions, they reflect Eosta’s strong commitment to sustainable and socially-responsible farming. With 45% juice content and a good Brix level, they offer premium flavor and performance – a distinctive proposition for European buyers.
Peke van Beek, Senior Product Manager Eosta, said: “We have working closely with Kivinaki for over two years now to setup this project. They invested in their packhouse and packing line with support from the Peruvian government.
“Jucy Gold oranges stand out from other Valencia oranges on the European market thanks to their unique combination of origin, visual appearance, and growing method. Compared with a typical 30-42% for South Africa-grown Valencias, Jucy Gold oranges also have a consistently high 45% juice content.”
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Consistently high juice content Grown in the tropical Chanchamayo Valley, Jucy Gold oranges develop a distinctive golden-yellow skin with a hint of green, which sets them apart from the deep orange hue typically seen in fruit from Spain or South Africa. This lighter colour is a natural result of the warm nights and smaller temperature fluctuations in the region and does not affect internal ripeness or quality. Until a few years ago, Kivinaki was primarily a coffee grower. But after a disease hit the coffee plants, they decided to diversify, adding organic oranges alongside coffee. The seasonal fit was ideal: one part of the year is dedicated to oranges, the other to coffee, grown by the same farmers. With consistently high juice content – 45% – and a good Brix level, |
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The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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Jucy Gold Oranges grower Angustino