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Eosta and HAS University of Applied Sciences have started a collaboration in which four students are researching how Moroccan Medjoul dates can gain a larger market share. For six months, they will devote a significant part of their time to this practical research, which focuses on both the supply chain and the European market.
Eosta and HAS University of Applied Sciences have started a collaboration in which four students are researching how Moroccan Medjoul dates can gain a larger market share. For six months, they will devote a significant part of their time to this practical research, which focuses on both the supply chain and the European market.
The students are combining knowledge from various fields of study, ranging from cultivation and logistics to marketing and consumer behaviour. Their assignment is to investigate how Moroccan Medjoul dates can be positioned more strongly in Europe and which factors contribute to sustainable growth in demand and sales.
The collaboration with HAS University ties in with the growing cultivation of organic Medjoul dates in southern Morocco, where Eosta works with local partner Les Délices Majhoul. The region is rapidly developing into an important production area, partly thanks to investments in sustainable cultivation and infrastructure.
"We see great potential in this product," says Gert-Jan Lieffering of Eosta. "With the research conducted by the HAS students, we hope to gain more insight into marketing strategies and specific growth markets for this healthy fruit. This will enable us to strengthen the chain together – from grower to consumer."
The collaboration with the educational sector is in line with Eosta's ambition to connect knowledge, innovation and practice for more sustainable agriculture and fair trade.
The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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