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Fairtrade premium in action in Kenya

The Fairtrade premium — a fixed surcharge on top of the product price that is earmarked for joint investments — has been paid to this cooperative. The affiliated villages then decide together how this premium will be used. With multiple communities and shared responsibility, this requires careful coordination. Every expenditure must be widely supported.

Fair trade avocado

A conscious choice: goats

The members decided to invest the premium in the purchase of goats. Each community receives one goat. Ownership remains with the cooperative, while the villagers are allowed to use the goats' produce, such as milk.

The choice is practical and locally relevant. Goats provide direct nutritional value, create additional income opportunities and increase the resilience of households, while collective ownership strengthens cohesion within the cooperative.

News & releases

Mexico avo

Strong organic avocado supply from Mexico this autumn

Organic avocado supply from Mexico is building well, with good volumes and availability expected over the coming months. Currently, availability is strongest in the larger calibres [14–18], while smaller calibres are expected to become more available as the season progresses. 

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