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Product of the Week: Juicy Organic Maracuja

Hi, my name is Paul Riera and I am the co-founder of Tierra Orgánica. Tierra Orgánica was founded 2 years ago by me and my friend, an agriculture engineer, in the Ecuadorian coast region.

Hi, my name is Paul Riera and I am the co-founder of Tierra Orgánica. Tierra Orgánica was founded 2 years ago by me and my friend, an agriculture engineer, in the Ecuadorian coast region.

We decided to found Tierra Orgánica after finding out that most small farmers experience similar problems, such as a lack of technical advice on organic production, a long supply chain from farmer to final customer, leading to very low prices for the farmers products, etc. Therefore, we decided to create an educational program to teach people the economic and social aspects of producing organic fruits with our support. We manage our own nursery gardens, sign contracts securing the purchase of their produce with baseline prices for their organic certified products. We manage the first organic-group certification in fruits, other than bananas, in Ecuador. 

Passion fruit comes in three varieties: the purple original, the orange granadilla and the bright yellow maracuja, which is the biggest and juiciest. The yellow maracuja has a slighty tangier taste than its purple cousin. The fruit pairs well with mango, or in homemade ice cream, mocktails or to simply be eaten with a spoon - straight out of the fruit. Yellow maracujas are a good source of Vitamin A, Vitamin B3, B6, C and beta carotene.

Visit my farm: natureandmore.com - (code 172)

News & releases

Carpe Diem (1)

Organic grapes 2026/27: plan ahead to secure volumes

The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing. 

Carpe Diem (2)

Carpe Diem: quality organic grapes start with the soil

Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins. 

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