Can we use cookies to make your experience even better? By selecting “Accept”, you’re letting us know you’re okay with all cookies, as explained in our privacystatement.
Since the introduction of Natural Branding in 2016, a lot has already been developed. More and more products can be provided with a logo and/or PLU code. Today, with many retail partners, we carry avocado, ginger, mango, limes, pumpkins, sweet potatoes… with Natural Branding. Both under Nature & More and private-label.
A recurring wish from customers is that it would become even more visible. This would significantly improve processing at the checkout and the recognisability as organic for the consumer. For example, in the past we have also started using double-sided branding.
Now Eosta is coming up with 'Inverted Natural Branding'. A technique in which we burn the logo or the code diapositively, i.e. we burn the surroundings but not the logo or the text. This way we simulate the form of a label, creating more contrast with the product's own color. Visibility of the lasered logo thus becomes much better and the customer can recognize the product as organic even better!
Organic avocado supply from Mexico is building well, with good volumes and availability expected over the coming months. Currently, availability is strongest in the larger calibres [14–18], while smaller calibres are expected to become more available as the season progresses.
Behind our Mexican Organic Raingrown® avocados is Avova, a family business in Michoacán that Eosta has been working with for many years.
With the European blueberry season gradually coming to an end, the first organic volumes from South America are on their way. Peru will take the lead in the coming weeks, followed by supply from our long-standing growers in Argentina.
Copyright © Eosta | Webdesign: Pencilpoint - creatief in vorm & inhoud