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Fruit Attraction: a week full of valuable encounters

What a week! Fruit Attraction has wrapped up for another year – an inspiring trade fair filled with meetings, conversations and new opportunities. We strengthened existing relationships, built new connections and shared valuable insights on sustainable trade and organic farming.

What a week! Fruit Attraction has wrapped up for another year – an inspiring trade fair filled with meetings, conversations and new opportunities. We strengthened existing relationships, built new connections and shared valuable insights on sustainable trade and organic farming. 

We look forward to building on the valuable contacts and conversations we had this week in the coming period. 

Thank you to everyone for the valuable meetings – we look forward to the follow-up! 

News & releases

OFH (1)

Organic Fruit Heroes continues to grow

The Organic Fruit Heroes concept is growing as a fresh alternative in the children’s snack segment. The concept responds to a clear market need: only 42.5% of European children eat fresh fruit every day, whilst parents are increasingly looking for healthy, pesticide-free choices.

Peru (6)

Peru: control over quality through strong grower networks

During a recent visit to Peru, Product Manager Jessica de Freitas and Sourcing & Procurement Director Dennis de Wit visited long-standing partners Pronatur and Jalhuca. Two different companies, with one clear common factor: strong organisation across the supply chain.

Guac (3)

New: organic guacamole fresh kit

This organic fresh kit makes it even easier to prepare fresh guacamole at home: all the ingredients in one pack – avocados, onion, chilli, garlic and lime.

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