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Sweetie availability November / December 2023
With the festive season approaching, it is nice to set aside a permanent spot for sweeties. A hybrid of a grapefruit and a pomelo, this fruit combines the best features of both: the sweet taste of the pomelo with the juicy texture of the grapefruit. The Sweetie fruit is characterised by its greenish-yellow skin and light green to yellow flesh, which retains a deliciously mild flavour despite full ripeness.
We are pleased to report that the Sweetie fruit is enjoying more attention and growing popularity within our customer base every year. This trend has translated into a steady increase in sales volumes, and we anticipate a continuation of this growth in the current season. The Sweetie fruit will be available from now until Christmas. This gives you the perfect opportunity to also offer your consumers something unique during the December month.
The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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