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Our Organic Raingrown Avocado was awarded winner in the Fresh Produce, Dairy, Ice Cream & Cream category of the Bioproduct of the Year 2025 competition (Netherlands), during the Bio Network Dinner on 5 June. A wonderful recognition, based on 50% consumer votes and 50% jury evaluation.
We’re proud of this unique product – and especially of the growers who, in a market dominated by large-scale, anonymous avocado production, consciously choose organic and fair. A sustainable choice that keeps inspiring.
Earlier this year, the avocado won the True Price Award 2025 and finished in the top 3 of the Fruit Logistica Innovation Awards 2025.
To grow the Organic Raingrown Avocado, only natural rainwater is used, without irrigation with expensive drinking water. On average, this method saves about 200 litres of water per avocado.
This year, we have already saved over 550 million litres of drinking water this way. That is comparable to the annual water consumption of almost 11,000 Europeans.
The avocados are sourced from Kenya, Tanzania, Mexico and Brazil. The variety from Kenya is available with Fairtrade certification and also contributes to a Living Wage for the warehouse employees.
A sustainable choice that continues to gain appreciation - in trade and among consumers.
The Organic Fruit Heroes concept is growing as a fresh alternative in the children’s snack segment. The concept responds to a clear market need: only 42.5% of European children eat fresh fruit every day, whilst parents are increasingly looking for healthy, pesticide-free choices.
During a recent visit to Peru, Product Manager Jessica de Freitas and Sourcing & Procurement Director Dennis de Wit visited long-standing partners Pronatur and Jalhuca. Two different companies, with one clear common factor: strong organisation across the supply chain.
This organic fresh kit makes it even easier to prepare fresh guacamole at home: all the ingredients in one pack – avocados, onion, chilli, garlic and lime.
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