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The Save Our Soils guerrilla farming action in Berlin on October 28th during Global Soil Week has been a huge success. The German national ZDF-channel broadcasted an item in the evening news about the soil problem and showed footage of the guerrilla planting action. World famous activist Vandana Shiva, Klaus Töpfer of Global Soil Week and Volkert Engelsman of Nature & More participated in unsealing a small part of the Berlin pavement, planting cabbage and promoting the Soilmate, a product developed for the campaign.
The Save Our Soils guerrilla farming action in Berlin on October 28th during Global Soil Week has been a huge success. The German national ZDF-channel broadcasted an item in the evening news about the soil problem and showed footage of the guerrilla planting action. World famous activist Vandana Shiva, Klaus Töpfer of Global Soil Week and Volkert Engelsman of Nature & More participated in unsealing a small part of the Berlin pavement, planting cabbage and promoting the Soilmate, a product developed for the campaign.
Here is some of the media coverage of the action (in German):
ZDF
The ZDF-item can still be seen HERE.
BioPress
A great article about the Save Our Soils guerilla action.
Goodimpact.org
Interview met Volkert Engelsman, initiator of the campaign.
Demeter
Demeter published an article about the Berlin action.
Forum Nachhaltig Wirtschaften
Nachhaltig Wirtschaften published another good article about the Berlin campaign.
Schrot und Korn
Schrot und Korn wrote a large background article about soil.
Geo.de
An interview about the Berlin action with Klaus Töpfer.
Bild
Interview with famous German tv-cook and campaign patron Sarah Wiener about the soil issue.
Fruchtportal
An article about S.O.S. on the business-to-business platform Fruchtportal.
The guerrilla farming action on ZDF-television
The Soilmate had a prominent role in the action. The Soilmate is a product developed by Nature & More to draw consumers' attention to the subject of soil degradation. It consists of a small purple box containing organic vine tomatoes, compost and basil seeds, as well as information about the soil issue and an appeal to the consumer to get involved in urban farming.
Vandana Shiva and Volkert Engelsman with the Nature & More Soilmate.
Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.
Golden kiwis are already available, with green kiwis to follow shortly. The golden kiwi season has started with Soreli from South Africa, followed by Zespri SunGold from New Zealand. In about three weeks’ time, we also expect the first green kiwis from Chile. Later in the season, volumes from Argentina will follow. The outlook for the new season is positive: quality and availability look good.
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