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Week 12 marks the start of the Tanzanian season of award-winning Organic Raingrown Avocados! Grown on 100% rainwater, these premium avocados contribute to a more sustainable future. Organic Raingrown is available year-round, with origins from Mexico, Tanzania, Brazil and Kenya.
Growing avocados typically requires 800-1000 litres of water per kilo, water that often comes from precious drinking water supplies. In contrast, Organic Raingrown Avocado grows entirely on natural rainfall, without irrigation with scarce freshwater resources.

To put the impact in perspective, growing avocados for annual consumption in Europe requires over 1,000 times the total annual drinking water consumption of the whole of the Netherlands. A gigantic amount of water.
The Organic Raingrown Avocado was awarded the True Price Award 2025 and achieved a Top 3 listing in the FLIA 2025. A recognition for sustainability and impact!
Choose a future with less water waste - choose Organic Raingrown Avocados!
Carpe Diem has been a trusted partner for our organic grapes from South Africa for many years. This week, the first Early Sweet grapes will be harvested and shipped, so that — assuming normal transit times — they will be available before Christmas. Once again, the quality is excellent, with good size and high brix.
At the end of November, we visited ProPlum, our stone fruit grower in South Africa. Our visit during the harvest season was greatly appreciated by Paul Roos senior and junior and their team, and gave us the opportunity to see the fruit during the harvest season, just before it was shipped to the Netherlands.
Week 12 marks the start of the Tanzanian season of award-winning Organic Raingrown Avocados! Grown on 100% rainwater, these premium avocados contribute to a more sustainable future. Organic Raingrown is available year-round, with origins from Mexico, Tanzania, Brazil and Kenya.
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