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First Organic Raingrown Avocados from Tanzania
Week 12 marks the start of the Tanzanian season of award-winning Organic Raingrown Avocados! Grown on 100% rainwater, these premium avocados contribute to a more sustainable future. Organic Raingrown is available year-round, with origins from Mexico, Tanzania, Brazil and Kenya.
Growing avocados typically requires 800-1000 litres of water per kilo, water that often comes from precious drinking water supplies. In contrast, Organic Raingrown Avocado grows entirely on natural rainfall, without irrigation with scarce freshwater resources.
To put the impact in perspective, growing avocados for annual consumption in Europe requires over 1,000 times the total annual drinking water consumption of the whole of the Netherlands. A gigantic amount of water.
The Organic Raingrown Avocado was awarded the True Price Award 2025 and achieved a Top 3 listing in the FLIA 2025. A recognition for sustainability and impact!
Choose a future with less water waste - choose Organic Raingrown Avocados!
News & releases
New Medjool packaging for stronger shelf appeal
Our organic Medjool dates are getting a fresh new look. The familiar 150g boxes are being phased out and replaced by new 200g and 400g packs. With a cleaner, more contemporary design, the boxes are better aligned with key target groups: Millennials and Gen Z.
From Morocco to Bard Valley: the journey of the Medjool date
The Medjool date has a remarkable story. Morocco is the historic birthplace of this beloved date. In 1919, production suffered a severe blow due to the outbreak of Bayoud disease. As a result, production fell dramatically and the Medjool date was on the verge of disappearing.
Overseas kiwi season gets underway
Golden kiwis are already available, with green kiwis to follow shortly. The golden kiwi season has started with Soreli from South Africa, followed by Zespri SunGold from New Zealand. In about three weeks’ time, we also expect the first green kiwis from Chile. Later in the season, volumes from Argentina will follow. The outlook for the new season is positive: quality and availability look good.
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