We are deeply honoured that our Organic Raingrown Avocado has won the very first True Price Award! This award honours products that bring true pricing closer, through more efficient supply chains, fair pricing or greater awareness of hidden costs.
An expert jury chose our Organic Raingrown Avocado for its positive impact on water conservation, fair wages and transparency. This avocado is grown with 100% rainwater, in areas with abundant rainfall. This saves at least 800 litres of drinking water per kilo. The avocado is available year-round and part of the Nature & More transparency system. For those who want to go a step further, a Fairtrade option is also available.
True Price as the new standard
The True Price method, developed by @TruePrice.org, has been recognised by The New York Times and others as the standard for calculating the true environmental and social cost of a product.
Also nominated for FLIA 2025
In addition to this award, we have been nominated for the prestigious Fruit Logistica Innovation Award (FLIA) 2025. The winner will be determined by fair visitors and announced on 7 February.
Want to know more?
Come along to Fruit Logistica (Hall 3.2 | Stand B44) or visit the special FLIA stand (between Hall 20 and 21). Also at Biofach (Hall 5 | Stand 320) we will be happy to tell you more about Organic Raingrown Avocado.
More info on our website can be found here.
