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We are deeply honoured that our Organic Raingrown Avocado has won the very first True Price Award! This award honours products that bring true pricing closer, through more efficient supply chains, fair pricing or greater awareness of hidden costs.
We are deeply honoured that our Organic Raingrown Avocado has won the very first True Price Award! This award honours products that bring true pricing closer, through more efficient supply chains, fair pricing or greater awareness of hidden costs.
An expert jury chose our Organic Raingrown Avocado for its positive impact on water conservation, fair wages and transparency. This avocado is grown with 100% rainwater, in areas with abundant rainfall. This saves at least 800 litres of drinking water per kilo. The avocado is available year-round and part of the Nature & More transparency system. For those who want to go a step further, a Fairtrade option is also available.
The True Price method, developed by @TruePrice.org, has been recognised by The New York Times and others as the standard for calculating the true environmental and social cost of a product.
In addition to this award, we have been nominated for the prestigious Fruit Logistica Innovation Award (FLIA) 2025. The winner will be determined by fair visitors and announced on 7 February.
Come along to Fruit Logistica (Hall 3.2 | Stand B44) or visit the special FLIA stand (between Hall 20 and 21). Also at Biofach (Hall 5 | Stand 320) we will be happy to tell you more about Organic Raingrown Avocado.
More info on our website can be found here.
The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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