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ORA2

Eosta’s Organic Raingrown Avocado Wins True Price Award & top 3 position at FLIA 2025

Waddinxveen, 13 February 2025 - Eosta’s Organic Raingrown Avocado has been awarded the very first True Price Award and secured a top 3 position at the FLIA 2025. Two prestigious recognitions that highlight the impact of this sustainable innovation.

The True Price Award, presented in the Netherlands for the first time this year, honors products that contribute to closing the gap towards fair pricing, including all external costs. The jury evaluated submissions based on five criteria: accessibility, sustainability, exemplary function, transparency, and integrity.

Eosta’s approach, which explicitly aims for fair prices for both growers and consumers, was recognized as an inspiring example for other businesses and sectors. This aligns seamlessly with Eosta’s broader mission: to make the world healthier, fairer, and more organic.
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FLIA 2025: a top 3 innovation in fresh produce

At Fruit Logistica 2025, visitors determined the winners of the Fruit Logistica Innovation Award (FLIA). The Organic Raingrown Avocado secured a top 3 ranking, highlighting the growing appreciation for truly sustainable fresh produce solutions.

100% rainwater: less water, more future

Growing avocados typically requires 800-1000 liters of water per kilo (around 5 avocados), with much of this water coming from precious drinking water reserves. The Organic Raingrown Avocado, however, is cultivated exclusively with natural rainfall, without irrigation from scarce freshwater sources. 

To put the impact into perspective: the cultivation of avocados for Europe’s annual avocado consumption requires approximately 1,000 times the total yearly drinking water consumption of the Netherlands, with 17 million inhabitants. A staggering amount of water.

Eosta continues to pioneer sustainability

With these dual recognitions, Eosta once again reaffirms its commitment to making the food industry more transparent, fair, and sustainable. The Organic Raingrown Avocado demonstrates how innovation and nature can go hand in hand to create a positive impact.

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Jeanine Somefun - Wolthuis

Marketing & Sustainability Manager

E: marketing@eosta.com

M: + 31 (0) 6 39 31 82 17

P: + 31 (0) 180 63 55 51

News & releases

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Carpe Diem: organic grapes with proven quality

Carpe Diem has been a trusted partner for our organic grapes from South Africa for many years. This week, the first Early Sweet grapes will be harvested and shipped, so that — assuming normal transit times — they will be available before Christmas. Once again, the quality is excellent, with good size and high brix.

Pro plum

Plums and peaches from South Africa: now arriving

At the end of November, we visited ProPlum, our stone fruit grower in South Africa. Our visit during the harvest season was greatly appreciated by Paul Roos senior and junior and their team, and gave us the opportunity to see the fruit during the harvest season, just before it was shipped to the Netherlands.

First organic raingrown avocados from tanzania

First Organic Raingrown Avocados from Tanzania

Week 12 marks the start of the Tanzanian season of award-winning Organic Raingrown Avocados! Grown on 100% rainwater, these premium avocados contribute to a more sustainable future. Organic Raingrown is available year-round, with origins from Mexico, Tanzania, Brazil and Kenya. 

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