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At a time of increasing water scarcity, Organic Raingrown® demonstrates how organic cultivation using only natural rainwater leads to very substantial water savings — comparable to the daily water consumption of approximately 11 million Europeans.
Organic Raingrown Avocados (ORA) – 1.4 billion litres
With 1.4 billion litres, Organic Raingrown Avocados will make by far the largest contribution to total water savings in 2025. This makes ORAs the backbone of the Organic Raingrown® programme and a structural pillar within the fruit and vegetable range.
Organic Raingrown Oranges (ORO) – 178 million litres
New to the range are Organic Raingrown Oranges (juice oranges) from Peru. Their launch in 2025 was the result of two years of intensive preparation, in collaboration with a cooperative of smallholder farms.
The OROs have been enthusiastically received on the European market and will therefore return to the range in 2026, available from June to September. In 2025, they achieved water savings of 178 million litres.
The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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