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Figures from the World Health Organisation (WHO) show that only 42.5% of European children between the ages of 6 and 9 eat fresh fruit every day. At the same time, the number of overweight children worldwide is increasing. Parents are therefore increasingly looking for healthy, safe and appealing snack alternatives for their children.
Healthy children's snacks, without compromise
Organic Fruit Heroes responds to this demand with a range of 100% fresh and 100% organic fruit. Unlike many fruit-based children's snacks, which are often processed, Organic Fruit Heroes consists exclusively of unprocessed fresh fruit. The concept thus addresses parents' concerns about chemical synthetic pesticides and pesticide residues.
The range consists of fruit varieties popular with children, including apples, pears, kiwis, mandarins and grapes, and varies with the season.
Attractive to children, relevant to retail
Organic Fruit Heroes combines content with appeal. The fruit is presented in eye-catching, child-friendly boxes with stickers that children can use to create their own Fruit Heroes. A QR code gives children access to additional online activities.
For retail, the concept has been developed into shelf crates displays with a top card and a floor display, with special attention to visibility and accessibility at child height.
The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing.
Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins.
El Niño is clearly affecting the South American mango season this year. Higher temperatures and unusual rainfall patterns are disrupting flowering, making availability and harvest timing less predictable.
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