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First Organic Raingrown Avocados from Tanzania

Growing avocados typically requires 800-1000 litres of water per kilo, water that often comes from precious drinking water supplies. In contrast, Organic Raingrown Avocado grows entirely on natural rainfall, without irrigation with scarce freshwater resources. 

Water and avocado 02 2

To put the impact in perspective, growing avocados for annual consumption in Europe requires over 1,000 times the total annual drinking water consumption of the whole of the Netherlands. A gigantic amount of water. 

The Organic Raingrown Avocado was awarded the True Price Award 2025 and achieved a Top 3 listing in the FLIA 2025. A recognition for sustainability and impact! 

Choose a future with less water waste - choose Organic Raingrown Avocados! 

News & releases

Limes

Moroccan limes provide breathing space in a tight organic lime market

Demand for organic fruit continues to grow, and organic limes are no exception. Their popularity is being driven partly by increasing demand for cocktails, mocktails and homemade lemonades, as well as their wider use in salads, curries and other dishes. Consumers are also increasingly choosing citrus grown without synthetic pesticides and without post-harvest fungicide treatment.

Kivinaki

Kivinaki ready for the new Organic Raingrown Oranges season

Ahead of the new organic orange season, our sourcing team visited Kivinaki in Peru. Over the past four years, we have built a successful export programme with this growers’ co-operative. During the visit, we worked together to prepare for the coming months.

Pineapple

Healthy soil makes organic pineapples more resilient

In Costa Rica, too, the effects of climate change are becoming increasingly apparent. Heavy rainfall, in particular, is making organic pineapple cultivation more challenging and requires growers to be adaptable.

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