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First Organic Raingrown Avocados from Tanzania

Growing avocados typically requires 800-1000 litres of water per kilo, water that often comes from precious drinking water supplies. In contrast, Organic Raingrown Avocado grows entirely on natural rainfall, without irrigation with scarce freshwater resources. 

Water and avocado 02 2

To put the impact in perspective, growing avocados for annual consumption in Europe requires over 1,000 times the total annual drinking water consumption of the whole of the Netherlands. A gigantic amount of water. 

The Organic Raingrown Avocado was awarded the True Price Award 2025 and achieved a Top 3 listing in the FLIA 2025. A recognition for sustainability and impact! 

Choose a future with less water waste - choose Organic Raingrown Avocados! 

News & releases

Carpe Diem (1)

Organic grapes 2026/27: plan ahead to secure volumes

The overseas grape season starts in mid-December, but planning begins now. Demand for organic grapes remains strong and our growers need early visibility on the volumes they can reserve for fixed programmes. By aligning programmes in advance, we can secure organic volumes more effectively and are also in a stronger position to offer competitive pricing. 

Carpe Diem (2)

Carpe Diem: quality organic grapes start with the soil

Along the Orange River in South Africa’s Northern Cape lies Carpe Diem, a long-standing and trusted partner for our organic grapes. Owner Gog van der Colff took over the family business in 2000 and made the deliberate decision to switch to organic farming in 2006. What began as a step that not everyone was initially convinced by has developed into a progressive organic farm producing grapes, pecans and raisins. 

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