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Eosta’s Organic Raingrown Avocado Wins True Price Award & top 3 position at FLIA 2025

The True Price Award, presented in the Netherlands for the first time this year, honors products that contribute to closing the gap towards fair pricing, including all external costs. The jury evaluated submissions based on five criteria: accessibility, sustainability, exemplary function, transparency, and integrity.

Eosta’s approach, which explicitly aims for fair prices for both growers and consumers, was recognized as an inspiring example for other businesses and sectors. This aligns seamlessly with Eosta’s broader mission: to make the world healthier, fairer, and more organic.
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FLIA 2025: a top 3 innovation in fresh produce

At Fruit Logistica 2025, visitors determined the winners of the Fruit Logistica Innovation Award (FLIA). The Organic Raingrown Avocado secured a top 3 ranking, highlighting the growing appreciation for truly sustainable fresh produce solutions.

100% rainwater: less water, more future

Growing avocados typically requires 800-1000 liters of water per kilo (around 5 avocados), with much of this water coming from precious drinking water reserves. The Organic Raingrown Avocado, however, is cultivated exclusively with natural rainfall, without irrigation from scarce freshwater sources. 

To put the impact into perspective: the cultivation of avocados for Europe’s annual avocado consumption requires approximately 1,000 times the total yearly drinking water consumption of the Netherlands, with 17 million inhabitants. A staggering amount of water.

Eosta continues to pioneer sustainability

With these dual recognitions, Eosta once again reaffirms its commitment to making the food industry more transparent, fair, and sustainable. The Organic Raingrown Avocado demonstrates how innovation and nature can go hand in hand to create a positive impact.

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Photos & more information
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Jeanine Somefun - Wolthuis

Marketing & Sustainability Manager

E: marketing@eosta.com

M: + 31 (0) 6 39 31 82 17

P: + 31 (0) 180 63 55 51

News & releases

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Moroccan limes provide breathing space in a tight organic lime market

Demand for organic fruit continues to grow, and organic limes are no exception. Their popularity is being driven partly by increasing demand for cocktails, mocktails and homemade lemonades, as well as their wider use in salads, curries and other dishes. Consumers are also increasingly choosing citrus grown without synthetic pesticides and without post-harvest fungicide treatment.

Kivinaki

Kivinaki ready for the new Organic Raingrown Oranges season

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Healthy soil makes organic pineapples more resilient

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