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FLIA 2025: a top 3 innovation in fresh produce
At Fruit Logistica 2025, visitors determined the winners of the Fruit Logistica Innovation Award (FLIA). The Organic Raingrown Avocado secured a top 3 ranking, highlighting the growing appreciation for truly sustainable fresh produce solutions.
100% rainwater: less water, more future
Growing avocados typically requires 800-1000 liters of water per kilo (around 5 avocados), with much of this water coming from precious drinking water reserves. The Organic Raingrown Avocado, however, is cultivated exclusively with natural rainfall, without irrigation from scarce freshwater sources.
To put the impact into perspective: the cultivation of avocados for Europe’s annual avocado consumption requires approximately 1,000 times the total yearly drinking water consumption of the Netherlands, with 17 million inhabitants. A staggering amount of water.
Eosta continues to pioneer sustainability
With these dual recognitions, Eosta once again reaffirms its commitment to making the food industry more transparent, fair, and sustainable. The Organic Raingrown Avocado demonstrates how innovation and nature can go hand in hand to create a positive impact.
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