Changing the way kids eat fruit
- Only 42.5% of kids (6–9 years) in Europe eat fresh fruit daily.
- Parents are increasingly worried about pesticides in fruits & vegetables.
- Pesticides in fruits & vegetables are gaining growing media attention.
Children today eat less fresh fruit than ever before, while concerns around synthetic pesticides continue to grow.
Organic Fruit Heroes offers a positive response by combining natural fruit with creativity and colour.
Developed with input from children, parents, shop staff and even Eosta employees’ kids, the concept is fun, reassuring and distinctive on the shelf.
Key advantages
For kids
- Fun, colourful characters
- Sticker sheets to customise and collect
- Fresh fruit presented in a playful way
- A special Organic Fruit Heroes online page to meet the heroes, explore animations and enjoy extra activities
For parents
- Organic fruit grown without chemical pesticides
- Plastic-free stickers
- A natural, trustworthy choice
For the fruit category
- Strong visibility and instant recognition
- Easy to set up, easy to replenish
- Designed to boost interest in kids’ fruit
Displays that make an impact
1. Floor display (EPS crate display)
- Holds two standard EPS crates
- Simple to refill
- Bright topcard for strong visibility
- Customisable for campaigns or themes
2. Shelf display (EPS crate-shaped display)
- Fits directly into existing shelving
- Includes wide and narrow topcards
- Ideal for kids’ zones or seasonal activations
- Lightweight and quick to place
Both displays create a colourful, recognisable destination in-store.
As part of the Nature & More range, Organic Fruit Heroes are EU Organic certified. Good for people, good for kids, good for the planet.
Who it's for
- Children who love colour, creativity and fun
- Parents looking for natural, chemical pesticide free fruit
- Shops who enjoys fresh fruit brought to live in a playful way.
