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WADDINXVEEN, Netherlands, 14 August 2025 — Eosta, the leading European organic fresh produce importer-marketer, is continuing to the lead the way in the organic fruit category with the introduction of high-juice Jucy Gold Organic Raingrown oranges to Europe. The arrival of the first volumes from Peru, in collaboration with a traditionally juice-focused grower, marks another market first for Eosta, demonstrating the company’s ongoing commitment to innovation in the organic segment.
Produced in close partnership with Peruvian grower Kivinaki, the distinctive golden-yellow oranges, with a hint of green, are cultivated using only natural rainfall – instead of the irrigation methods used for much of the world’s citrus – making them a more water-efficient choice.
Grown by a cooperative of small and medium-scale farmers under Fairtrade-certified conditions, they reflect Eosta’s strong commitment to sustainable and socially-responsible farming. With 45% juice content and a good Brix level, they offer premium flavor and performance – a distinctive proposition for European buyers.
Peke van Beek, Senior Product Manager Eosta, said: “We have working closely with Kivinaki for over two years now to setup this project. They invested in their packhouse and packing line with support from the Peruvian government.
“Jucy Gold oranges stand out from other Valencia oranges on the European market thanks to their unique combination of origin, visual appearance, and growing method. Compared with a typical 30-42% for South Africa-grown Valencias, Jucy Gold oranges also have a consistently high 45% juice content.”
Peke van Beek, Eosta (l) and staff member of Kivinaki
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Consistently high juice content Grown in the tropical Chanchamayo Valley, Jucy Gold oranges develop a distinctive golden-yellow skin with a hint of green, which sets them apart from the deep orange hue typically seen in fruit from Spain or South Africa. This lighter colour is a natural result of the warm nights and smaller temperature fluctuations in the region and does not affect internal ripeness or quality. Until a few years ago, Kivinaki was primarily a coffee grower. But after a disease hit the coffee plants, they decided to diversify, adding organic oranges alongside coffee. The seasonal fit was ideal: one part of the year is dedicated to oranges, the other to coffee, grown by the same farmers. With consistently high juice content – 45% – and a good Brix level, |
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Carpe Diem has been a trusted partner for our organic grapes from South Africa for many years. This week, the first Early Sweet grapes will be harvested and shipped, so that — assuming normal transit times — they will be available before Christmas. Once again, the quality is excellent, with good size and high brix.
At the end of November, we visited ProPlum, our stone fruit grower in South Africa. Our visit during the harvest season was greatly appreciated by Paul Roos senior and junior and their team, and gave us the opportunity to see the fruit during the harvest season, just before it was shipped to the Netherlands.
Week 12 marks the start of the Tanzanian season of award-winning Organic Raingrown Avocados! Grown on 100% rainwater, these premium avocados contribute to a more sustainable future. Organic Raingrown is available year-round, with origins from Mexico, Tanzania, Brazil and Kenya.
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Jucy Gold Oranges grower Angustino