Nature & More is introducing organic crownless pineapples. A simple idea with massive implications – the crownless pineapple is good for the environment as well as for the supply chain. This innovation reduces the C02 emissions because it enables the fruit to be packed in most efficient way possible. The pineapple crown is removed in Costa Rica and as a consequence more organic pineapples fit in a carton which helps reduce the transport costs and the environmental impact. Why transport something that the consumer throws away anyway?
Under the flag of the Save Our Soils campaign, Nature & More presents the Soilmate: a beautifully designed box with 500 grams of vine tomatoes, a little bag of compost and organic basil seed. With the Soilmate, Eosta wants to make consumers aware of the importance of soils, and challenge them to get involved and help spread the message that organic is the SOILution. Nature & More is working together with almost 200 international NGO's and retailers to get the message across to the general public. See also www.saveoursoils.com.