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Organic brand Health Wonders aims to challenge pharma sector orthodoxies with pillbox-themed roots range

Organic fruit specialist Eosta is getting back to the source of wellbeing with launch of Health Wonders, a groundbreaking range of nutrition-rich roots in pillbox packaging that have been found to offer considerable health benefits.
 
WADDINXVEEN, Netherlands - Eosta, the innovative Netherlands-based marketer of organic fresh produce, has announced the launch of Health Wonders – a new range of nutrition-rich roots that can deliver considerable health benefits – in a pillbox format that will be available in supermarkets and natural food stores across Europe.
 
With some 60% of all diseases having health-related causes, fruits and vegetables can have an important role to play when it comes to proactive, preventative health care. Health Wonders will focus on a range of roots – including several that are not widely known – found to deliver positive health benefits, such as ginger, turmeric and ginseng.
 
Using the slogan, ‘Back to your Roots’, Health Wonders will launch with turmeric and will be followed with a series of other roots, each sold in distinctive, pillbox-style packaging that emphasises the range’s ability – in some cases – to act as an alternative to mainstream, pharmaceutical drugs.
 
Health Wonders will be launched at Fruit Logistica 2017, the world’s largest fresh produce trade exhibition, in Berlin, Germany on 9 February, where three actors will perform at sketch at the Eosta/Nature & More stand. 
 
Eosta CEO Volkert Engelsman, said: “The whole health domain has been occupied for years by vested interests who are focused more on making money than helping people. The wisdom be-hind Health Wonders has been around for thousands of year and most consumers realise that their wellbeing depends on good food, so under the slogan, ‘Back to your Roots’, we decided to introduce this range of products. 
 
“We are staring with turmeric which will be marketed by a campaign that says, ‘Do you also suffer from Big Pharma? Well, maybe you should consider going to your greengrocer and buying some turmeric’. 
 
“The roots will be sold in a little pill pack – as you would buy medicines – and will include a little, light-hearted folder with the ‘side effects’, such are consuming turmeric will give you yellow fin-gers. Or if you take the whole issue of pills and alcohol, well we encourage a good glass of wine while enjoying a nice meal with turmeric.”
 
“This has enormous potential both in health terms and commercially. This potential has been ig-nored by the fresh produce sector for too long and we want to change that.”
 
Health Wonders will be available in health shops and supermarkets across Europe, including in Germany, Scandinavia, Switzerland, Italy and France.
 
Natural Branding
 
The launch of Health Wonders follows the successful introduction of another Eosta innovation, Natural Branding, in conjunction with Swedish grocery retailer ICA, which is aiming to eliminate wasteful plastic packaging from organic fruits and vegetables.
 
Instead of using costly, environmentally-harmful plastic foil, organic avocados and sweet potatoes sold by the supermarket chain will feature Natural Branding, innovative laser marking technology that can add a logo to a fruit or vegetable without compromising or adversely affecting product quality.
 
Eosta and ICA estimate that the introduction of the technology will eliminate at least 725,000 plas-tic packaging units over the coming years. As more products and customers are added, the num-ber could easily run into millions.
 
ENDS
 
 
Eosta/ Nature & More will be exhibiting at Fruit Logistica 2017 from 8-10 February in Hall 3.2, Stand C-07. To attend the launch of Health Wonders at Fruit Logistica 2017 or for further infor-mation, please contact:
 
Eosta / Nature & More - Michaël Wilde 
T:  +31 (0)180 63 55 63 
M: +31 (0)6 20535063

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